VerStyle Studio: Mens Local Barber Shop

Rebrand Project: Local Barber Shop

The goal for this project was to rebrand a local barbershop in Grand Rapids called VerStyle Studio. The rebrand consists of new logo branding and campaign directions including an updated website and new packaging.

Illustrator | Photoshop | Figma

Updated Website

Packaging Mini Hair Care Kit

Check out my thought process behind this rebrand and how it could be executed to the client through the brand style guide!

Original Logos

2022

2023

The original logos are contained in a circular shape with various iconographic elements such as a razor, scissors, barber pole, and a stylized “S” to represent hair. The new eddition of a bold simple red, black, and white color palette inspired the new brand logo.

New Logo and Logo Mark

This simplified new logo and logo mark introduce a new flexibility for VerStyle Studios’ brand. It includes similar elements from the original logos such as the serif font, bold stacked words, bold colors, and stylized letter “V” that also embodies a hand razor.

Window_Shop_Mockup.jpg
Free_Sign_Mockup.jpg
Circle_Sticker_Mockup_4.jpg
white-kitchen-apron-grey-background.jpg
Macbook_Air_Mockup_3.png
IMG_2255.jpeg
MockUp#2 copy 2.jpeg
IMG_2221.jpeg
IMG_2148.jpg

Primary Palette

VerStyle White

Studio Black

Hex #ffffff

Hex #070404

Barbershop Red

Hex #e81e25

Typography

Previous

In the Loop
Next

Sage Florals