Sage Florals: Retail Packaging for Florist Shop

Retail Packaging and Logo Redesign

The overall object of this project is to design and produce a series of packaging products for Sage Florals, a small flower business, that reflect a retail shopping experience. Components include a bag, a box, a gift card and sleeve.

Illustrator | Photoshop

Check out more details on the final design in my abbreviated style guide!

Abbr. Style Guide

Original Logo

The original logo fit the brand within the beginning phases but as the brand wanted to expand, they needed a logo that was overall simpler still containing aspects from the original logo and be less horizontal in the final design.

New Logo

The new logo consists of similar characteristics of the original logo such as the circular form, the typography, and the floral illustration. This new logo is simplified and could be used more often on different materials within the store such as stickers, merchandise, and more.