in the Loop: Cross Stitch Virtual Conference
Cross Stitching Virtual Conference
“In the Loop” is a virtual cross stitching conference that showcases my first project using motion in After Effects.
Illustrator | Photoshop | After Effects
At Home Craft Kit
A proposed interactive at home kit could be sent to participants who signed up to watch the online conference. The interactive kit would include everything you would need to follow along with the speakers' demonstrations.
Check out my thought process behind this brand for a virtual conference and executed through the brand style guide!
Logo
This logo mimics cross stitching string with the continuous flowing movements that spell out the word “Loop”. “In the” is placed within the string creating a play on words being included “in the Loop”. The needle acts as the stem of the “p” as the string flows through it mimicking threading a needle. The logo represents the handwritten and traditional crafty elements that are associated with cross stitching.
Animated Brand Elements
Needle
String
Knot
Stitches
Primary Palette
Eggplant
Hex #3b1a54
Plum Purple
Hex #7f3f98
Loop Lilac
Hex #d6c3df
Typography
Learning Curve would be used as headers and sub-headers.
The logo is hand written with Mozaic Hum Variable acting as the primary type face used for body type, footers, etc.