Typography
Primary Palette
Sage Floral Green
White Babies Breathe
Hex #ffffff
Hex #82b675
Dark Fern Brown
Hex #453d36
Target Audience
Consumers who are interested in shopping at floral shops and helping out personal businesses.
Logo
Typography
Primary Palette
Pastel Green
Pastel Pink
Hex #f3dee3
Hex #bdddbf
Target Audience
Gen Alpha and Gen Z: Younger audiences who enjoy cosmetic trends and skincare.
Logo
Primary Palette
Deep Satin Red
Hex #6a150a
Secondary Palette (Shades)
Flawless Fair
Totally Tan
Hex #f2dea6
Hex #d6b06e
Beautifully Bronzed
Hex #5a280d
Typography
Target Audience
For younger audiences who want a hydrating tinted sunscreen to nourish their skin!
Target Audience
For Gen Z and Millennials who love traveling and enjoy using apps to help organize their trip outfits.
Iconography
Logo
Logomark
Logotype
Typography
Color Palette
Turquoise Blue
Coral Red
Hex #ef4450
Hex #14a7b7
Baby Blue
Hex #d9edf5
Accent White
Deep Dark Blue
Hex #ffffff
Hex #0a252a
Logo
Logomark
Typography
Target Audience
Primary Palette
Grounded Brown
Earthy Green
Rustic Red
Folk Cream
Hex #ab4626
Hex #eae7d4
Hex #909a5e
Hex #412500