Typography

Primary Palette


Sage Floral Green

White Babies Breathe

Hex #ffffff

Hex #82b675

Dark Fern Brown

Hex #453d36


Target Audience

Consumers who are interested in shopping at floral shops and helping out personal businesses.


Logo


Typography

Primary Palette


Pastel Green

Pastel Pink

Hex #f3dee3

Hex #bdddbf


Target Audience

Gen Alpha and Gen Z: Younger audiences who enjoy cosmetic trends and skincare.

Logo



Primary Palette

Deep Satin Red

Hex #6a150a


Secondary Palette (Shades)

Flawless Fair

Totally Tan

Hex #f2dea6

Hex #d6b06e

Beautifully Bronzed

Hex #5a280d


Typography


Target Audience

For younger audiences who want a hydrating tinted sunscreen to nourish their skin!


Target Audience

For Gen Z and Millennials who love traveling and enjoy using apps to help organize their trip outfits.


Iconography

Logo


Logomark


Logotype



Typography

Color Palette


Turquoise Blue

Coral Red

Hex #ef4450

Hex #14a7b7

Baby Blue

Hex #d9edf5

Accent White

Deep Dark Blue

Hex #ffffff

Hex #0a252a

Logo


Logomark



Typography


Target Audience

Primary Palette


Grounded Brown

Earthy Green

Rustic Red

Folk Cream

Hex #ab4626

Hex #eae7d4

Hex #909a5e

Hex #412500