Pic Pack Go! : Task Oriented App


Personal Traveling Closet App

This iPhone 13 application combines the ideas of a visual closet and collage style of look boards to provide a task-oriented experience for users. This app allows users to take pictures of their clothes and create outfits for their future trips to minimize overpacking.

Illustrator | Photoshop | Figma

Check out more details on the final design in my abbreviated style guide!

Logo, Logo Mark, and Logo Type


The logo comprises of different iconographic elements such as a hanger associating with clothes, a camera for “Pic”, a suitcase for “Pack”, and “Go” representing traveling to different places.

The primary task for the user is to take a picture and edit the clothing item easily.

The second task was to add various items of clothing to create a completed look to then add to a look board. The final task was to be able to add a chosen look to a specific day of the future trip.

Primary Palette


Turquoise Blue

Coral Red

Baby Blue

Hex #d9edf5

Accent White

Deep Dark Blue

Hex #ffffff

Hex #0a252a

Hex #ef4450

Hex #14a7b7

Typography and Iconography



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